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Category Archives: Sales and Marketing
What Pinterest Does To Help General Contractors In Marketing
When it comes to online marketing, you have a wealth of options available. You can make use of everything from blogging to social bookmarking sites. However, social media has become one of the best ways to enjoy targeted marketing and … Continue reading
Posted in General Business, Marketing Consultant, Marketing online, Online Marketing Consultant, Operations management, Sales and Marketing
Tagged business consultants, business management consulting, Fisher Business Management, General Contractors Marketing, internet marketing strategy, Lead Generation, marketing consultants, marketing strategy planning, Online marketing, small business marketing consultant, Target Marketing
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What Are KeyWords For Marketing?
When selecting keywords for a marketing campaign, you will find that the Google keyword tool is an extremely helpful piece of software, available free of charge at www.google.com/adwords. Simply start by writing out a list of possible keyword phrases, being … Continue reading
Posted in Business Management, Consultants, Marketing Consultant, Marketing online, Online Marketing Consultant, Sales and Marketing, SEO
Tagged business consultant, business management, customer relations management, Fisher Business Management, Google Keyword Tool, Market Consultant, marketing consultants, marketing strategy planning, Online marketing consultant, SEO, small business marketing consultant
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Am I Making Money Doing This Business?
Determining whether you’re running a profitable business or not can be harder than you might think. Just because you’re making sales doesn’t necessarily mean that you’re actually earning money. You’ll need to perform a profitability analysis in order to determine … Continue reading
Posted in Account Management, Accounting, Bookkeeping, Business Management, Consultants, Customer relations, Finance Management, Financial Planning, General Business, Operations management, PM, Project management, Return on Investment, ROI, Sales and Marketing, Strategic Planning
Tagged Accounting, accounting for small business, bookkeeping, bookkeeping for small business, Fisher Business Management, marketing strategy planning, operations management, Profit Margin, Profitablity Analysis, return on investment, ROI, small business marketing consultant, small business marketing strategies
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Marketing Process: Follow the Customer Experience
At the end of the day, you could have the most amazing small business in the world and the most stellar products under the sun. However, if your marketing process isn’t in step with the needs of your target demographic, … Continue reading
Posted in Business Management, Consultants, Customer relations, Marketing Consultant, Marketing online, Online Marketing Consultant, Sales and Marketing, SEO, Social Media
Tagged business consultant, internet marketing strategy, local business marketing, marketing consultants, marketing strategy, marketing strategy planning, SEO, small business marketing consultant, small business marketing strategies, social media
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Riding the Pinterest Wave
Have a cork board at home for newspaper clippings and magazine cutouts? Now you can have your virtual cork board with images you find online through Pinterest, the newest social media network to make a tsunami-level splash on the internet.
Posted in Marketing online, Sales and Marketing, Social Media
Tagged Digg, facebook, linkedin, management, Online marketing, Pinterest, SEO, small business consulting, social media, twitter
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Questions for the Consultant: ROI
What Is ROI? We Ask the Consultant: My boss is having me evaluate our current internet campaign which is a pay per click, and so far the numbers aren’t outstanding. During the entire campaign we have spent $6000 on the … Continue reading
Optimizing Your Sales System
Last week I was interviewed by the Portland Home Builders Association newspaper to discuss the best sales and marketing strategies for 2012, along with goal setting for business growth. This information is valuable to everyone, so I thought it would … Continue reading
