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Category Archives: SEO
What Are KeyWords For Marketing?
When selecting keywords for a marketing campaign, you will find that the Google keyword tool is an extremely helpful piece of software, available free of charge at www.google.com/adwords. Simply start by writing out a list of possible keyword phrases, being … Continue reading
Posted in Business Management, Consultants, Marketing Consultant, Marketing online, Online Marketing Consultant, Sales and Marketing, SEO
Tagged business consultant, business management, customer relations management, Fisher Business Management, Google Keyword Tool, Market Consultant, marketing consultants, marketing strategy planning, Online marketing consultant, SEO, small business marketing consultant
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How Do I Choose My Keywords for SEO?
Whether directing a paid search marketing campaign, pay per click campaign, or simply optimizing your website for search engine ranking, keyword selection is critical to your success. Choosing the right keywords can make all the difference in the world to … Continue reading
Posted in Business Management, Consultants, Customer relations, General Business, Marketing Consultant, Marketing online, Online Marketing Consultant, SEO, Social Media, Strategic Planning
Tagged business consultant, business consultants, business consulting, business management, business management consultant, customer relations management, Fisher Business Management, Google Keyword Tool, internet marketing strategy, marketing consultants, marketing strategy planning, Online marketing, SEO, small business consultant, small business marketing consultant, small business marketing strategies, social media, Web Traffic
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Marketing Process: Follow the Customer Experience
At the end of the day, you could have the most amazing small business in the world and the most stellar products under the sun. However, if your marketing process isn’t in step with the needs of your target demographic, … Continue reading
Posted in Business Management, Consultants, Customer relations, Marketing Consultant, Marketing online, Online Marketing Consultant, Sales and Marketing, SEO, Social Media
Tagged business consultant, internet marketing strategy, local business marketing, marketing consultants, marketing strategy, marketing strategy planning, SEO, small business marketing consultant, small business marketing strategies, social media
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The Trouble with Easy Websites
I know you have all been pitched a website using a company that seems quite like the old Yellow Pages. Their approach is simple, they already “know” your key words, they have many of your peers in their network, and … Continue reading
Posted in Account Management, Business Management, Consultants, General Business, Marketing Consultant, Marketing online, Online Marketing Consultant, SEO
Tagged business consultant, business consulting, marketing consultants, marketing strategy planning, Online marketing consultant, SEO, small business management consulting
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Online Marketing – What to look at and when….
Lately, we have been working on marketing consulting with owner-operated small businesses around Portland, Oregon. While we approach the marketing plan to include all marketing activity that a business is currently doing, or planning on doing; the online space such … Continue reading
6 Things to Consider Before Getting Website Bids
A website is an essential part of your business. Often times a potential client will go to your website before ever contacting you. You know your website has to be a top-notch representation of who you are and what you … Continue reading
Posted in Business Management, General Business, Marketing online, SEO
Tagged Competitive Analysis, Web Developer, Website bids
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Your Business and Google+ Local Ratings
Once upon a time, local businesses were listed on Google Places, and users could rate businesses from zero to five stars. Today Google Places is a relic of the past, and Google+ Local has taken its place. Google+ Local has … Continue reading
Posted in Business Management, Customer relations, Family Business, General Business, Marketing online, Operations management, SEO
Tagged customer relations management, Customer Reviews, Google+Local, marketing consultants, marketing online, operations management, SEO, small business marketing consultant
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What We Won by Participating in the Social Madness Contest
Let’s be clear. My business of 5 employees was decidedly mid-pack after the first round of Social Media Madness. We did not go forward to the second round. We had a few dozen points after the two-week period, while the … Continue reading
Posted in Marketing online, SEO, Social Media
Tagged blog, linkedin, networking, Portland, Portland Business Journal, SEO, Social Madness Contest, social media, social networking, twitter
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The World of Digg Networking
Digg Out News and Articles You can sign in to Digg using your business Twitter account or your Facebook (it must be on your personal page, however you can re-post to your business page with the “share” feature). Once you’re … Continue reading
Posted in Marketing online, SEO, Social Media
Tagged Digg, facebook, marketing online, newsrooms, SEO, social media, social networking, twitter
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New Client Spotlight: Tammy Beckley
A couple weeks ago, I rolled out our new class, “Search Engine Optimization (SEO): A Business Owner’s Guide”. The class teaches the high-level view of how SEO works, and how your small business can actually influence what your buyers are reading. … Continue reading
